Author Archive | WebbPlatsen

How do I add an RSS feed to my campaign?

With mailRelate it’s easy to send automatic blog updates to a subscriber list via email. Even better, you can use Recurring Campaigns to automatically send updates to your subscribers every so often.

A Recurring Email Campaign is one that you can send over and over and happens automatically based on criteria or timelines that you set. Often email marketers or organizations will use these to send reminders and special offers, or in this case, you can use recurring emails to send links to new blog posts to your subscribers.

To include RSS updates in your email, you’ll want to design and layout your content as usual, but add in a special tag that lets you include RSS information. Do to this, you’ll want to go into the HTML source view for your campaign to make these additions.

Here is how you define the block of content that will include your RSS/blog post info:

[RSS={your url}]

[ENDRSS]

Everything between the “…” can be formatted and displayed just like regular content, but relies on merge fields to know what content to display. The merge tag looks like this:

[RSS-{your post index}-{your post field}]

Note that the post index 0 refers to the latest post, 1 to the second latest and so on.

Here is an example using the blog feed with advanced RSS:

[RSS=http://www.yourwebsite.com/blog/feed/]
<strong>Check out the latest 3 posts from our blog</strong><br />
<br />
<strong><a href=”[RSS-0-link]”>[RSS-0-title]</a></strong><br />
[RSS-0-description]<br />
<br />
<strong><a href=”[RSS-1-link]”>[RSS-1-title]</a></strong><br />
[RSS-1-description]<br />
<br />
<strong><a href=”[RSS-2-link]”>[RSS-2-title]</a></strong><br />
[RSS-2-description]
[ENDRSS]

You can also insert RSS feeds by using the following tag:

[RSS=YourURL]

In addition to what we mentioned above, there is a whole host of other RSS fields and attributes you can call upon. You’ll find them here.

Once your content is complete, you can proceed with scheduling your recurring campaign. You can schedule the days, times it will be repeated, as well as the date you want your campaign to begin. You will also be able to select when it ends: Never, On (a specific date), or No more than (how many days the campaign will run for.)

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How do I add a video to my campaign?

Unfortunately, many email clients will not show embedded videos. At most, they show a static image. This is also true for animated gifs, flash animations and HTML 5 playback.

For email clients that do support video playback


Such as clients on iOS and Android devices, you can use mp4, webm or ogv file types:

<video width=”600″ poster=”fallbackimage.png” controls autoplay>
<source src=”http://mydomain.com/myvideo.mp4″ type=”video/mp4″ />
<source src=”http://mydomain.com/myvideo.webm” type=”video/webm” />
<source src=”http://mydomain.com/myvideo.ogv” type=”video/ogg” />

If you don’t have access to any of these formats, only have your video on YouTube or believe that you’re better off safe than sorry, you should include a static image with a link back to the video.

The fallback link should ideally hosted on your website, Facebook page or personal YouTube Channel. This way, if neither an Android nor an iOS device is being used, an image will appear instead:

<!– Fallback if HTML5 video is not supported –>
<a href=”http://mydomain.com”><img border=”0″ src=”fallbackimage.png” label=”Fallback Image” width=”600″></a>

So the full code looks like this:

<video width=”600″ poster=”fallbackimage.png” controls autoplay>
<source src=”http://mydomain.com/myvideo.mp4″ type=”video/mp4″ />
<source src=”http://mydomain.com/myvideo.webm” type=”video/webm” />
<source src=”http://mydomain.com/myvideo.ogv” type=”video/ogg” />

<!– Fallback if HTML5 video is not supported –>
<a href=”http://mydomain.com”><img border=”0″ src=”fallbackimage.png” label=”Fallback Image” width=”600″></a>
</video>

Visit http://www.w3schools.com/html/html5_video.asp for more information about HTML 5 videos.

Grabbing screenshots:


Go to the URL of the video and pause at a point that you like. Then, take a screenshot to capture the image:

Windows Users

  • Go into your Accessories
    • Choose the “Snipping Tool” (Only available from Windows Vista onwards)
    • Choose a ‘Rectangular’ snip from the drop down.
  • Point, click and drag around the image that you want to capture
    • Save as .jpg or .PNG

Mac Users

  • ⌘+ Shift + 4
  • Point, click and drag around the image that you want to capture

Important:

  • It’s best to use videos produced by your company, or videos where you own the rights
  • Keep in mind that if you are referencing someone else’s video, there might be device or geographic limitations in its diffusion. You should also give credit where credit is due.
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How do I add a QR Code to my campaign?

WebbPlatsen allows you to generate and add a QR Code linked to a URL directly to your campaign.

To add one, click on the QR Code section in your email within the Email Campaign Builder.

Add Section QR

Hover over the default QR Code image and click on Edit.

QR code

Enter the address of the URL you wish to generate a QR Code for – press Generate to complete the process.

 

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How do I add a Google Map to my campaign?

WebbPlatsen allows you to generate and add a Google Map directly to your campaign.

To add a map, click on the Google Map section in your template within the Email Campaign Builder.

Add Section

Hover over the default Google Map image and click on Edit.

This is a map

Enter the address you wish to generate a Google Map for and press Generate to complete the process.

Hint: If the Google Map is not rendering the correct location of the address you entered, be sure that you enter the exact city and zip/postal code separated by commas: 123 Michigan Avenue, Miami, Florida 33139

 

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Why are my campaigns being archived?

In order to improve overall performance, detailed campaign reports for delivered campaigns that are more than six months old are automatically archived. Campaign overview reports will still include high level campaign information but the following data will be removed from the user interface for archived campaigns:

  • Click & Open Rate graph
  • Link activity
  • Detailed statistics: Opens, Unopened emails, Bounce reports, Unsubscribe Requests, Spam Complaints, Forward-to-a-Friend details, Sent Emails
  • Heatmaps

While this information will not be available in the system, it is still available for download as a .CSV file within the campaign information.

You can duplicate an archived campaign at any time.

Campaign archived

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What is an acceptable number of complaints, bounces and unsubscribes?

Complaints, bounces, and unsubscribes all indicate the health and overall quality of your list. They are a direct representation of how happy your recipients are in receiving your emails and affect your Sender’s Reputation.

If you regularly send engaging content to a list of people who are waiting to open your email, these numbers should be 0 (or very close to it). Each complaint or hard bounce you generate is a mark against you.

Bounces


A “hard” bounce: the address no longer exists (worse, maybe it never existed… Did you send a confirmation email?) . If not addressed, these can have dramatic consequences to your account, sometimes going as far as getting it suspended. As a result, all hard bounces will be removed from the list.

A “soft” bounce: the email is currently not available for a “temporary” reason. If there are 4 soft bounces on a single email address, the email address will be automatically removed from the list. Note: Your reports will provide you with very detailed information about the bounces on your emails, including several different types of bounces not listed above.

Why are emails removed from the list?

To avoid potential SPAM complaints. It will also help in regards to future email statistics.

Bounce Rate:

Total bounces / Total number of people you sent your email to

Expected Results:

0% – 1%

Should always be less than 5%

Variables:

  • Type of industry
  • How current is your list?
  • How frequently do you send to your list? The more often you send, the lower the rate for each campaign.

Unsubscribes


Total number of unsubscribes / Total number of people email was sent to

Understand that is much better for someone to unsubscribe than to flag you as spam.

SPAM Complaints


Total number of complaints / Total number of emails sent to specific internet service providers

As soon as someone marks you as spam, they are definitively removed from the list.

Expected Results:

0% – 0.1 %

  • Use best practices to avoid complaints and send a test to yourself (see where it lands) before sending out your campaign. Should never exceed 0.25% (1 out of 400 emails sent)


Keep in mind that ISPs look at these numbers too. If you have consistently mid to critical bounce/spam levels it is only a matter of time before your emails get sent to a recipient’s junk folder and/or get blocked permanently.

If you build a clean list and learn to avoid complaints you should be just fine.

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Understanding a heatmap

A heatmap is a visual representation of link activity in your campaign. You will see colors beside each link, highlighting how many times a link was clicked. Colors range from violet to bright red: (violet, blue, green, yellow, orange, and red) – the more times a link was clicked, the warmer the color (red).

You can also download a snapshot of either the Heatmap or the actual HTML campaign as it was sent as a PNG file.

Heatmap

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How do I set my timezone?

Each user can adjust their time zone if it is different than the one set by default.

IMPORTANT NOTE: The end user’s timezone affects the time emails are set to be sent, regardless of what time the main account may be set to. When viewing an account, you will be viewing it in the timezone relative to the current user’s timezone.

To change your time zone, click on your name on the top right menu options and click on Account Settings

Set timezone

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