What is a ‘Welcome Email’?

A welcome message is an optional email that you can choose to send to new subscribers who use a sign up form.

The email is either sent immediately, if your list is a single opt-in or once they have confirmed their email address if your list is a double opt-in.

The email that is pre-set up in your account looks like this: 

To set up and edit your welcome email, access your contact list and click on Manage Emails on the left hand menu.

Under Welcome Email you will see the option to preview and edit both HTML and text versions of the email, send a test, and active/deactivate it.

A few good things to have in your welcome email

  • Your logo
  • Confirmed: A short message confirming that they’ve been added to the list.
  • Be true to your word: If you promised something as a bonus for signing up to the newsletter, this is the best place to provide it – a link to an ebook, a coupon code they can redeem or details about a special event you host should be in the welcome email.
  • Be Human: Give them a contact they can get in touch with – even if it’s only by email.