Author Archive | WebbPlatsen

Dashboard Statistics

The dashboard statistics graph allows you to see your statistics up to the past three months.

The interactive graph includes open emails, clicks, spam, and bounces, based on the date range you select on the drop-down menu. Keep in mind that the data includes all sent emails, including campaigns, welcome emails, and any other system emails.

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Account Usage

This indicates your account usage per month – both by delivered campaigns and contact limit.

You will be prompted to upgrade your account as you reach your limit.

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How do I enter a different reply-to address in my campaign?

Adding a different reply-to address is a way to have responses to an email message sent to a different email address.

To enter a different reply-to address, add it to the field marked different reply-to in the campaign creation process. If you leave this field blank, replies will be sent to the email you entered in the ‘From’ field when creating your list.

Entering a different reply-to address is especially useful when you want replies to be sent to a group of people rather than one specific person, vice versa, or when you are sending on behalf of a third party.

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What is the difference between an HTML and a Plain-Text campaign?

HTML stands for HyperText Markup Language. It’s the way web pages and email templates are coded so that text is formatted and images are added.
Plain Text is regular text, with no special formatting options such as bold, italics, underlines, or special layout options.

How does this affect your campaign?


Emails can be received and viewed in both HTML or Plain-Text formats. Depending on the email client or particular settings your recipients are using, an HTML campaign may or may not be able to be displayed.

Important: Having a Plain text version with the same content as the HTML version will help improve deliverability of your emails.

If HTML is recognized, your recipient will be able to see the campaign with images, text, and designs you may have chosen when you created your campaign.

If the HTML is not recognized (which may happen if the recipient is opening the email on a mobile phone, for example), it is important to have a plain text version of your campaign as well so that an email client can default to it.

Remember: Plain text emails are not as easily trackable.

  • Have a lot of links and encourage people to click on them
  • Your plain text version can include URLs, such as http:// and ftp://
  • Try to limit the characters in the length of URLs – anything over 80 characters will cause the URL to break.

What to do


  • Generate a plain text version based on your HTML version by clicking <h3> on the <h3> section in the Email Campaign Builder. Additional formatting is still required.
  • If you would like to know what HTML code works best for particular email clients, you can refer to the Email Standards database
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How do I track my campaign?

Your account allows you to keep track of HTML and plain text clicks (who clicked on what and how many times, opens, bounces, and spam complaints.

Bounces and spam complaints are monitored by default.

Tracking of clicks and opens is enabled by default when your campaign is created, but you do have the option to turn it on and off with a single click.

To disable tracking:

In the campaign creation process under Campaign Details, you will find an area at the bottom of the page labeled Advanced Options. Here you will have the option to disable HTML clicks, Plain Text clicks, and opens.

You can also track your campaign with a Custom Tracking Tool or with Google Analytics. If you wish to track with Google Analytics, simply select it from the drop-down. (If it is not available, contact support). UTM parameters to every link in the campaign are added, allowing you to track clicks on your site that originate from your campaign.

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Can I send to multiple lists at a time?

No, you cannot send to multiple lists at once.

Moreover, in order to ensure your lists’ hygiene and diminish risks (such as spam complaints or repeatedly bounced emails), you should only use one master list, divided by groups.

Multiple languages


Each list can only have one language If you have a multilingual customer base, you will need to create one list per language you do business in.

Note: If you change the language of the list, you need to edit the confirmation and welcome Emails manually.

Please remember that confirmation and welcome emails cannot be edited within a trial account.

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How do I change my list’s opt-in options?

You may change the opt-in options for your list at any time.

All lists are created as double opt-in by default. That means an email is automatically sent to the subscriber, asking him to confirm that he wants to subscribe to the list.

It helps to:

  • Confirm the email is good before sending any email
  • Avoid someone to subscribe under another email address
  • Comfort people on their desire to subscribe

The best contact list is one filled with recipients who’ve explicitly requested that you send them something, but there are many kinds of mailing lists used in the industry, classified according to how reliably the recipients have indicated their willingness to be contacted. Therefore, we advise that you keep the default option (double opt-in).

To change opt-in options:

Access your list under the Contact List tab and click on Manage Emails on the left hand menu.

Locate the option called Subscription Confirmation Email. If this email is Active it means your list is currently double opt-in. If it is deactivated it means you have a single-opt in list.

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How do I delete a campaign?

You can only delete campaigns that are still on draft mode.

To delete a draft:

  • Locate the campaign under your Campaigns tab
  • Either click on the Delete button available beside the campaign name, or access the campaign to review it and click on the option marked “This campaign is a draft. If you want to delete it, click here“.

Suspended campaigns cannot be deleted nor archived, as technically, they are still in progress.

To remove delivered campaigns from your Campaigns tab, create a folder and archive it.

Only delivered campaigns can be archived.

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How do I duplicate a campaign?

To duplicate a campaign, locate the desired campaign and click on the duplicate button. You will immediately be prompted to name your new campaign.

This feature duplicates the campaign template, content, and contact list that was originally selected.

You can change the contact list, campaign information, content, and template.

This feature is particularly useful if you like a campaign’s structure and would like to use it more than once.

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How do I add an image using the Image Library?

If you wish to include an image in your campaign, you can host your images on your account’s Image Library.

To upload images to your Image Library:

  • Access your Settings > Manage Image Library
  • Click on the Upload button at the top of the menu.
  • Click Browse to find an image in your computer.

You will see your image successfully uploaded to your Image Library when the process is complete.

Note: Please note that the maximum dimension for images is 1600px in width by 2000px in height (max of 1MB). Files should not exceed 2MB.

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