Senders who use a ‘noreply@’ email as their From address give the impression that they don’t care about feedback.
Email is a two-way means of communication; using noreply@ can prevent important customer feedback to make its way back to you, especially if you don’t give alternate contacts within the body of the email.
How ‘noreply@’ affects deliverability
- Emails are more likely to be flagged as SPAM.
- Using a noreply@ address has been associated to lower open rates, more unsubscribers and higher complaint rates.
Steps to take before you stop using a ‘noreply@’
- Determine who the emails will be from. Keeping your brand’s name as a part of the sender name is a good idea, as is using a human or relevant department
Jane, YourCompany – email@example.com
Billing, Your company – firstname.lastname@example.org
- Send an email informing your customers you will be changing your “from” address shortly:
- Mention what the new address will be
- Encourage them to add the it to their Safe Senders or Contact list
- Mention that you welcome feedback, comments and… replies