From A to Z in mailRelate

ALL-TIME CLICKS If you have the same link in several numbers of newsletters, you can see how many times the link has been clicked all together.

BOUNCED MESSAGES are hard bounces. Hard bounces cannot be resolved easily. A specific domain not existing is an example of a hard bounce.

A COMPLAINT is something the subscriber sends to their ISP in the form of marking your email as spam. This is usually done by clicking the ‘mark as spam’ button within their email client. With most ISPs, this action sends a message to our server and registers it as a complaint. The addresses are also automatically unsubscribed. This prevents them from ever receiving another email.Garnering many complaints or bombarding an unsubscribed address can get you blacklisted by ISPs. You are able to view the email addresses that complained, but not the reason for the complaint, a literal complaint is never registered.

CLICKS are recorded when someone clicks a link in your email message.

When using DOUBLE OPT (sign up plus confirmation) are only confirmed e-mail addresses added to your account. All new members need to confirm their subscription by replying the confirmation e-mail that is sent out automatically.

A FILTER is a powerful tool for selecting a segment of your subscribers. Unlike a list, with a filter you don’t specify subscribers — you specify criteria that describe those subscribers. Criterias such as subscription date, name, company, adress, city, postal code and country. With filters you collect a group of subscribers to send something TO, not to use when wanting to exclude them from a blast.

FORMS are used for your subscribers to fill in, such as for sharing your Newsletter with a friend, subscribe, unsubscribe and so on.

The MAIL MERGE function takes information you have in your demographic fields and inserts that information into your email message to help customize the email to each subscriber. Some examples of mail merge values are: {{{email_address}}}{{{first_name}}} Use the merge value {{{email_address}}} to insert your subscriber’s email address. For first name, use {{{first_name}}} and so on. Note! that a value you are using must exist within your Subscriber list in order for it to work. You can also use the ‘add mail merge’ drop down menu within the HTML Editor, and the ‘mail merge’ link within the Visual Editor to insert mail merge values. mailRelate will automatically replace the merge values with the subscriber data when your blast goes out.

MERGE MATCHED RECORDS means that the system merges matching data when importing address lists. This can occur when one of the addresses you are importing already exists on your account. If you put a tick in the box, the imported duplicate information will overwrite the information already saved in the account.

Common use of TRIGGERS is to automatically send an email to a subscriber on their birthday, a welcome massege to everyone who subscribes, a follow up or a reminder. You can set up a trigger based on date, time, monthly and yearly.

UNDELIVERED MESSAGES are soft bounces. Soft bounces could eventually be resolved. Issues such as full mailboxes are an example.

A VIEW is when a user opens an email message that you send. We use a transparent 1 pixel image to track when a message is opened. This is important to understand because many common email clients (Outlook, Gmail, Yahoo) block images by default. If a viewer does not load images in their email then we cannot track the fact that they viewed the message. It’s possible for someone to view a message multiple times.