4. Tracking your success

Keep track of how your campaign is doing on your dashboard.

Successful campaigns are caracterized by high opens and clicks, and low bounces, unsubscribes and SPAM complaints.

Opens:


Clicks:


Bounce:


  • A bounce occurs when a campaign is not delivered to a recipient.
  • Should never exceed 1%

Unsubscribes:


SPAM:


  • The popular name for unsolicited commercial email. We can only measure the complaints for specific internet service providers but all internet service providers track SPAM complaints and the overall number of complaints affects your sender’s reputation.
  • Should never exceed 0.25%